What is "honestreporting"

HonestReporting (also Honest Reporting or honestreporting.com) is a pro-Israel, non-governmental organization that monitors the media for what it perceives as bias against Israel. The organization is a United States 501(c)3 registered charity headquartered in Skokie, Illinois, with its editorial staff based in Jerusalem, Israel. It has affiliates in the United States, UK, Canada, Italy, and Brazil.