What is "hinata"

Hinata (written: 日向, ひなた, ヒナタ) is a unisex Japanese given name or Japanese family name but it is more commonly used by females in real life and equally in anime and manga series:

Hinata Watanabe (born August 26, 1986 in Hiratsuka), or HINATA, is a Japanese welterweight kickboxer fighting out of Hiratsuka, Japan for the Shonan Kakuto Club. He is the 2008 R.I.S.E. champion currently competing in R.I.S.E. and K-1 MAX.