What is "ermo"

Ermo is a Chinese comedy/ drama film, released in 1994 and directed by Zhou Xiaowen. It is essentially a satire on Western consumerism and its influence on Chinese culture.

It was adapted from a novella written by Xu Baoqi. Tan Ye and Yun Zhu, authors of Historical Dictionary of Chinese Cinema, wrote that Ermo "observes the new trends of capitalism and consumerism in rural China at the beginning of the reform era".