Wikipedia
Electus
Electus is a next generation studio enabling premium content creators to engage with advertising and technology partners at the inception of the creative process and partner on the finished product across a global and multi-platform distribution model. Founded by Ben Silverman (former co-chairman of NBC Entertainment and chief executive officer of Reveille) and financed by Barry Diller’s IAC in 2009. Since Electus’ launch, the company has announced several acquisitions and partnerships, as well as development deals with NBC, ABC, MTV, VH1, Facebook, Yahoo!, and AOL.