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DemandTec

IBM DemandTec is a suite of cloud-based merchandising applications for retailers. Offerings are available for both physical (store) and digital channels, and include lifecycle price management and optimization, promotion management and optimization, promotion execution, deal management, assortment optimization, and shopper insights. IBM DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.

IBM DemandTec has its development headquartered in Foster City, California, with regional development offices in Shanghai and Moscow. Customers and sales are supported by the IBM global teams.

In August 2007, the company priced its initial public offering at $11 per share.