What is "cheezels"

Cheezels are a type of onion ring-like, corn-based, cheese-flavoured Australian snack food distributed by Snack Brands Australia (which, in turn is owned by The Real McCoy Snackfood Company). In Malaysia, Cheezels are originally produced by Danone and later, Kraft Foods, and is currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are owned by Bluebird Foods Ltd and Pepsico subsidiaries.

Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to a cheese puff, or the American Cheetos.