What is "ceros"

Ceros is a cloud-based platform encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for developers.

Founded in 2012, the startup raised $3 million from investors and having won customers such as ShopBazaar, Mini, Stella McCartney, Frette, Moncler, Urban Outfitters, Tourneau, Peugeot, Habitat, Monsoon & Virgin Atlantic in its first year, the company attracted a further $6.2 million investment from Greycroft, Sigma Prime and Starvest Partners in March 2014.

The published content works across desktop and mobile devices and can be integrated with e-commerce systems using the Ceros e-commerce SDK. Ceros' platform analytics mechanism works in real-time and reports crucial engagement metrics, from which marketers and designers gain the insight to fine-tune content in order to maximize impact and increase audience.