Benitoa is a genus of flowering plants in the daisy family, Asteraceae.
Benitoa is a monotypic genus containing the single species Benitoa occidentalis, which is known simply as benitoa. It is sometimes included in genus Lessingia as the synonymLessingia occidentalis.
Benitoa is endemic to California, where it is known mostly from San Benito County, the region for which it is named. Additional populations have been found in nearby parts of Fresno and Monterey Counties.