Wikipedia
BCODE
A bCODE is an identifier that can be sent to a mobile phone/device and used as a ticket/voucher/identification or other type of token. The bCODE is an SMS message that can be read electronically from the screen of a mobile device. Bcodes can be sent by text message, and as they are just a standard SMS they can be received on over 99% of all devices.
Bcodes have many uses such as advertising, loyalty programs, promotions, ticketing and more.