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Auala

Auala is a small village on the northwest coast of Savai'i island in Samoa. The village is in the electoral constituency of Vaisigano East which forms part of the larger political district of Vaisigano.

The village has a semi-subsistence economy and the people rely mainly on fishing, farming and remittances from family members working overseas or in Apia, the country's capital on the island of Upolu.

Like most villages in Samoa, the people live in extended family groups with all land and natural resources belonging to the village as a whole under the government of the Village Council of Chiefs (fono). All the families are represented in the fono as well as the Women's Committee. There are six extended families made up of five families with tulafale oratory chiefly status and one of High Chief status. Auala's high chief titles (matai) are Leali'ifanolevalevale and Tapu which have been passed down by many generations. The other five family chiefly titles are Moe, Paiali'i, Sululoto, Matamea and Ta'avao.

Auala has two malae (open areas serving as the village ceremonial commons), Falefa'aea and Asoto'elau. There are two Taupou names in Auala, Filiamata and Meapua'a; these are the names given to the daughters of the high chief and they perform the Samoa 'ava ceremony and Taualuga. There are two churches in the village which has a fairly small coastal frontage fringed by a reef.

The neighbouring villages are Vaisala and Asau.