Apuolė is a historic village in Skuodas district municipality, Lithuania. It is situated some east of Skuodas on the banks of the Luoba River. It had a population of 132 according to the 2001 census and 119 according to the 2011 census. Having survived a viking attack in 854, Apuolė is the oldest Lithuanian settlement mentioned in written sources. Since 2004, the attack is commemorated by an annual medieval reenactment Apuolė 854.