What is "ahava"

Ahava Dead Sea Laboratories, Limited (, Love) is an Israeli cosmetics company with headquarters in Lod that manufactures skin care products made of mud and mineral-based compounds from the Dead Sea. The company has flagship stores in Israel, Germany, Hungary, South Korea, the Philippines and Singapore. , Ahava income was more than US$150 million a year. Ahava products have caused controversy, as critics say the company uses natural resources of occupied Palestinian territory, and that the products are incorrectly labeled as made in Israel. In 2015 the Chinese investment firm Fosun International agreed to purchase a controlling share of the company, which has been valuated to ca. NIS 300 million ($77 million USD).

The company's administrative headquarters are currently located in Holon, while the main manufacturing plant and showroom are in Mitzpe Shalem, an Israeli settlement and kibbutz located on the Dead Sea in the West Bank. However, as of 2016, they are vacating their Mitzpe Shalem factory in the West Bank and building a new factory on land leased by Kibbutz Ein Gedi.