What is "advice column"

An advice column is a column traditionally presented in a magazine or newspaper, though it can also be delivered through other news media, such as the internet and broadcast news media. The advice column format is question and answer: a (usually anonymous) reader writes to the media outlet with a problem in the form of a question, and the media outlet provides an answer or response. The responses are written by an advice columnist (colloquially known in British English as an agony aunt, or agony uncle if the columnist is male). The image presented was originally of an older woman dispensing comforting advice and maternal wisdom, hence the name "aunt". An advice columnist can also be someone who gives advice to people who send in problems to the newspaper.

Sometimes the author is in fact a composite or a team: Marjorie Proops's name appeared (with photo) long after she retired. The nominal writer may be a pseudonym, or in effect a brand name; the accompanying picture may bear little resemblance to the actual author.

The term is beginning to fall into disuse, as the scope of personal advice has broadened to include sexual matters—pioneered by the likes of Dr. Ruth—as well as general lifestyle issues. The Athenian Mercury contained the first known advice column in 1690.