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Longman Dictionary of Contemporary English
advertiser
noun
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
big
▪ As a result circulation has fallen by half, and big advertisers have drifted away.
▪ In the process the owners themselves became prominent community leaders and among the biggest advertisers in the emerging gay press.
▪ Meanwhile, the wave of consolidation in financial services has reduced the pool of big advertisers on news and finance shows.
▪ Mr Florio also authorized aggressive new deals for some big advertisers, luring back General Motors in the process.
EXAMPLES FROM CORPUS
▪ Agencies too easily assume that the competition for the brands and services they advertise comes from other advertisers.
▪ But audience size is by no means the only factor advertisers are interested in.
▪ In a rough economy, they said, budgets shrivel and advertisers get stern and cautious.
▪ Now, pushed to produce a dummy for potential advertisers, Sutton had started interviewing and recruiting journalists.
▪ Suitable 80VA mains transformers should be stocked by most of our components advertisers.
▪ The service also offers access to the products and services of important Journal advertisers.
▪ These listings have no connection with Weekly advertisers.
▪ Today's proliferating new technologies seem to offer advertisers the chance to reach this holy grail.
The Collaborative International Dictionary
Advertiser

Advertiser \Ad`ver*tis"er\, n. One who, or that which, advertises.

Douglas Harper's Etymology Dictionary
advertiser

1560s, agent noun from advertise (v.).

Wiktionary
advertiser

n. One who advertises.

WordNet
advertiser

n. someone whose business is advertising [syn: advertizer, adman]

Wikipedia
Advertiser (disambiguation)

An advertiser is an entity that advertises.

Advertiser is also the name of several newspapers around the world:

  • The Advertiser (Adelaide), Adelaide, South Australia, Australia
    • The South Australian Advertiser (1858–89), a predecessor of The Advertiser (Adelaide)
  • The Advertiser (Bendigo), Bendigo, Victoria, Australia
  • The Advertiser, Lafayette, Louisiana, United States
  • The Advertiser, North Yorkshire, England – a free publication
  • Anderson Valley Advertiser, a weekly newspaper in Anderson Valley, California
  • The Croydon Advertiser, London, England
  • Daily Gazetteer, London, England, published as the Daily Gazetteer or London Advertiser 1746–1748, the Gazetteer and London Daily Advertiser 1753–1764, and the Gazetteer and New Daily Advertiser 1764–1796
  • Edinburgh Advertiser, defunct newspaper in Edinburgh, Scotland
  • Melbourne Advertiser, defunct newspaper in Melbourne, Victoria, Australia

Usage examples of "advertiser".

The striking photograph and quick, playful headline created instant identification with the advertiser and represented the kind of products that could be found at the store.

Regardless of the size of the advertiser, the principles remain the same.

While the headlines and visuals change, the overall impression is the same, so that ultimately the customer recognizes the advertiser without looking at the logo.

Each frame utilized one of the pictures in order to give the advertiser an idea as to what the finished commercial will look like.

Combination rate-a discounted rate paid by an advertiser who commits to running space in various publications owned and operated by the same company.

Inserts-also known as fi-eestanding inserts, these promotional materials are produced by the advertiser and then inserted into publications, either blown in or bound in.

If an advertiser commits to a plan, it receives a certain frequency for a reduced cost.

Typically readers simply circle a number that corresponds to an advertiser, and the publication forwards the cards to the company, which can follow up with a phone contact or by sending requested literature.

This can be done by follow-up phone calls from the advertiser or by mail.

Likewise, a rebate is offered if the advertiser contracts for 12 issues and actually runs advertisements in 14 issues.

For an advertiser, therefore, success can be measured by the amount of word of mouth generated within schools and other teen communities.

Aside from the quality of the medium under scrutiny, you consider the other advertisers who appear in the paper.

The reason was simple: Radio is the most visual medium available to advertisers since radio commercials have the best opportunity to create vivid imagery in the minds of the consumer.

So advertisers will use cable to augment a marketing program, not as a primary means of producing results.

But cable television does offer local and regional advertisers a good selection of stations that deliver targeted consumers.