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Longman Dictionary of Contemporary English
advertisement
noun
COLLOCATIONS FROM OTHER ENTRIES
placed...advertisement
▪ He placed an advertisement in the local paper.
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
good
▪ If you're the owner of a health club like I am, it's a good advertisement, as long as you finish.
▪ Now Fuchs is a particularly good advertisement for health economics, precisely because he is no genius.
▪ Unhappy clients are not a good advertisement for the firm.
▪ It was exciting - they were good advertisements, and we waited for the first children to come.
▪ This is also the best advertisement for encouraging kids to take up the game.
▪ He allowed her more freedom of choice than many of his clients who were perhaps a better advertisement for his dressmaking skills.
▪ The second says he thinks it's a good advertisement for healthy eating.
misleading
▪ Last month Marsh was found guilty of running misleading advertisements on medical products under the Medicines Act.
▪ He can bring proceedings for a High Court injunction to stop the publication of a misleading advertisement.
▪ The publishing of misleading advertisements was a contravention of section 47 of the Act.
recent
▪ In a recent advertisement for a house sale the same village of West Linton is now only 11 miles from Edinburgh.
■ NOUN
investment
▪ The document is almost certainly an investment advertisement and must be verified and approved as such.
▪ But the more general concern is that consumers could be misled by investment advertisements, or simply fail to understand them.
job
▪ It can even be encountered by younger people - as a glance at job advertisements will show.
▪ Insist on having a say in what goes into job advertisements for employees who will ultimately be your subordinates.
▪ You may apply for a job in the next grade if you meet the requirements stated in the job advertisement.
▪ They monitored 11,373 job advertisements across a range of periodicals.
▪ Each week, the free papers are stuffed full of job advertisements.
▪ It is as much as you can do to read the job advertisements in the Times Educational Supplement, let alone the leader.
magazine
▪ This chapter deals with the different linguistic choices that shapes women's magazine advertisements.
▪ Most of the Owners' Network listings are copied from newspaper and magazine advertisements collected by 30 free-lancers nationwide, Koch says.
▪ One of the problems with magazine advertisements, however, is their relatively long lead time before an advertisement appears.
▪ Illustrators or photographers are chosen for press or magazine advertisements or posters.
newspaper
▪ In the past two months there has been a rash of newspaper advertisements for unlicensed patches available by mail order.
▪ You will be choosing the organization and then selling yourself to them, rather than relying solely upon answering newspaper advertisements.
▪ Meanwhile, their opponents are busy taking out newspaper advertisements, buying air time and working the telephones.
▪ The previous day Bull took out a newspaper advertisement promising to do better in future.
▪ The Northern responded to three newspaper advertisements placed by people selling the sought-after vouchers and asked the selling price.
▪ Speed is of the essence when following up newspaper advertisements.
▪ The panellists were selected from a group of 111 people who had responded to newspaper advertisements.
▪ Two promoted silk stockings and Florence Stack appeared in newspaper advertisements praising Tokalon beauty products.
radio
▪ Desperate, his wife Irene chased up a radio advertisement for drop-in surgery performed with only a local anaesthetic.
▪ Proponents relied on radio advertisements to get their message across to voters.
▪ The campaign uses posters and newspaper and radio advertisements.
television
▪ This makes the usual noises about the careful research which goes into making television advertisements, not to mention the advice-seeking.
▪ They ran a series of television advertisements, which they placed in prime time they purchased early in the campaign.
▪ Today the government launched its latest weapons in a campaign against speeding including this hard hitting television advertisement.
▪ As Arkansas governor, he had built public support for key legislation with television advertisements largely financed by corporate donations.
▪ In July 1990 a television advertisement by the Cot Death Association advised against placing infants to sleep prone.
▪ Just before Easter, I received a letter about a series of television advertisements.
▪ To a large extent, the election has been fought on the airwaves, with both candidates delivering television advertisements attacking each other.
▪ By way of exception, the Regulations do not give the Director General powers in relation to commercial radio and television advertisements or to cable advertisements.
■ VERB
answer
▪ I answered an advertisement for knitters.
▪ You will be choosing the organization and then selling yourself to them, rather than relying solely upon answering newspaper advertisements.
▪ About this time crochet garments were in vogue, so I answered another advertisement.
▪ Looking for a change, she answered a newspaper advertisement.
appear
▪ Hershiser and Brown will be paid for appearing in the milk advertisements.
▪ For the last year, her face has appeared in CitriMax advertisements.
carry
▪ The Independent, which had declined to carry the advertisements, claimed on Feb. 7 that they were fraudulent.
▪ By this time it carried the advertisements of a well-known whisky, and had lost some of its charisma.
▪ Of these the Norfolk Democrat and Suffolk Punch, both printed and carrying advertisements, were particularly impressive.
▪ The Company magazine is also criticised for carrying another controversial Benetton advertisement showing a black soldier holding a human thigh bone.
▪ Agencies advertise locally in newspapers, and may carry regular advertisements in the national nursing press.
contain
▪ In practice this may not be onerous as very limited factual information is contained in the typical advertisement.
▪ Can administrators ban the distribution of underground newspapers that contain advertisements for drug paraphernalia?
issue
▪ We would generally issue these advertisements as agent for the vendor.
place
▪ In addition the church might consider placing paid advertisements from time to time, highlighting forthcoming events which could be made especially attractive to the outsider.
▪ It is essential that sections 0404 and 0405 of this manual on Investment Advertisements is read and understood before placing any advertisements.
▪ Neild placed advertisements in the newspapers appealing for donations.
▪ When you do, place an advertisement in the personal column of the International Herald Tribune to read as follows.
▪ Spooky ... Switching to a smaller scale, we placed advertisements in South London newsagents.
▪ How do place advertisements create meanings for different localities?
read
▪ Catherine took the paper and read the advertisement he indicated.
▪ She read the advertisement carefully: they helped you if you were pregnant!
▪ I spent a long time reading the advertisements.
▪ It is as much as you can do to read the job advertisements in the Times Educational Supplement, let alone the leader.
respond
▪ The Northern responded to three newspaper advertisements placed by people selling the sought-after vouchers and asked the selling price.
▪ Tests have shown that women are more likely to respond to unbiased employment advertisements.
▪ The panellists were selected from a group of 111 people who had responded to newspaper advertisements.
run
▪ Since then the importers have run more advertisements asking owners to contact them.
▪ Both men are running nasty television advertisements in California against illegal immigration.
see
▪ Then, going through the Wanted Ads in the newspaper, I actually saw three advertisements asking for dental mechanics' assistants.
▪ Recently I saw an advertisement featuring a bare-chested man in staggeringly good condition.
▪ Why don't we see positive advertisements about social work?
▪ But, so far, no one has been able to reliably monitor who is seeing online advertisements.
▪ In 1975 she saw an advertisement for executive officers in the civil service.
▪ On the second day in the city, he had wandered by the Tribune and seen the advertisement of Stark and Evans.
▪ I saw an advertisement in the local paper, answered it, and was accepted.
▪ She saw the advertisement for a technical translator in the newspaper.
EXAMPLES FROM OTHER ENTRIES
▪ At this time of year, the papers are full of advertisements for skiing holidays.
▪ Most car advertisements are aimed at men.
EXAMPLES FROM CORPUS
▪ For the last year, her face has appeared in CitriMax advertisements.
▪ Hershiser and Brown will be paid for appearing in the milk advertisements.
▪ In response to the story-boards, it became clear that attitudes towards the advertisements were mixed.
▪ She loved the advertisements especially, so gorgeously puzzling.
▪ There were no advertisements for staff.
The Collaborative International Dictionary
Advertisement

Advertisement \Ad*ver"tise*ment\ ([a^]d*v[~e]r"t[i^]z*ment or [a^]d`v[~e]r*t[imac]z"ment; 277), n. [F. avertisement, formerly also spelled advertissement, a warning, giving notice, fr. avertir.]

  1. The act of informing or notifying; notification. [Archaic]

    An advertisement of danger.
    --Bp. Burnet.

  2. Admonition; advice; warning. [Obs.]

    Therefore give me no counsel: My griefs cry louder than advertisement.
    --Shak.

  3. A public notice, especially a paid notice in some public print; anything that advertises; as, a newspaper containing many advertisements.

Douglas Harper's Etymology Dictionary
advertisement

early 15c., "written statement calling attention to" something, "public notice" (of anything, but often of a sale); from Middle French avertissement, from stem of avertir (see advertise). Meaning "public notice" (usually paid), the main modern sense, emerged 1580s and was fully developed by 18c.

Wiktionary
advertisement

n. 1 (context marketing English) A commercial solicitation designed to sell some commodity, service or similar. 2 A public notice. 3 A recommendation of a particular product, service or person.

WordNet
advertisement

n. a public promotion of some product or service [syn: ad, advertizement, advertising, advertizing, advert]

Usage examples of "advertisement".

Because clutter is a big factor in determining the viability of an advertising medium, it pays to look at the where your advertisement is placed.

This means that your advertisement will appear anywhere between the covers as opposed to running in a specific section or a more prominent position.

There is no way of knowing how much you will sell fi-om your first advertisement or mailing.

The beauty of this advertisement comes from many elementsfirst, the association with an Italian icon, and second, the brilliant execution that ties so wonderfully to the concept of two kinds of sauce.

If your advertisement is in the business-to-business arena, it should gain inquiries and leads for the sales force by offering an incentive for a response.

For example, if your advertisement is for a boat polish, your quoted source should have a substantial background in boating.

So, aside from the elements that make up an advertisement, the underlying theme, philosophy and methods of doing business are critical.

Pitching your tent An example of continuity between the headline and the body copy is an advertisement for a line of tents sold by the Boy Scouts of America.

The advertisement also gave the reader the specifications of the product-measurements, accessories and price.

You must pay careful attention to the issue of continuity in order to give your advertisement the lifespan it deserves and the selling power to justify the cost of the media.

The best answer is that a brochure creates the drama of an advertisement but delivers a more complete sales message that can be retained physically as wen as mentally.

How to create your yellow page advertisement The creation of a phone book advertisement differs from general display advertising.

You must approach this in the same way you would initiate the development of a brochure, a catalog, an advertisement or direct mail solicitation.

After considering the new rules associated with the baby boomer niche, the advertisement illustrated an environment of serenity with a grandfather playing with the grandchild.

Balance-the relationship between elements in an advertisement so that the visual appeal is complementary to the message.