Wikipedia
AdRoll is a privately held global technology company. It offers advertisers retargeting products for cross-platform, cross-device display advertising. Its marketing platform enables businesses to use their own website data on consumer behavior to create personalized ad campaigns.
AdRoll was established in 2007 in San Francisco, CA where it is currently headquartered. Its founding team consists of CEO Aaron Bell, President and CMO Adam Berke, COO and CFO Peter Krivkovich, and CTO Valentino Volonghi. AdRoll has since opened offices in New York, Sydney, Dublin, London and Tokyo and has over 500 employees.
AdRoll's mission is to "take the most advanced display advertising techniques and make them accessible for brands of all sizes."
AdRoll has received $89 million in funding since inception. Its investors include Foundation Capital, IVP, Accel Partners, Merus Capital, GlenMede, Northgate Capital and Peter Thiel.
AdRoll has partnered with over 60 advertising exchanges and networks including Google DoubleClick (AdX), Facebook Exchange (FBX), Facebook Website Custom Audiences (WCA), Yahoo, MSN, Twitter, and AppNexus to offer its clients access to 98% of the web. It currently serves over 25,000 advertisers in over 100 countries.
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