What is "act-on"

Act-On Software is a software-as-a-service product for marketing automation developed by Act-On, a company headquartered in Beaverton, Oregon. The company was founded in 2008, retailing its software exclusively through Cisco, which provided $2 million in funding. It is used mostly by small to medium-sized businesses and corporate institutions' departments. It developed an internal sales department to market the software directly to users with $74 million in funding raised. Act-On has received positive reviews for use by small to medium-sized businesses due to its ease-of-use, simplicity and cost.